Case Study Format Used at Canadian Universities

A standard Canadian case study analysis follows seven sections: executive summary, problem statement, situational analysis, alternative solutions, recommendation, implementation plan, and conclusion. Length runs 1500-3000 words for undergraduate work and 3000-6000 words for MBA or graduate cases. Ivey-style cases at Western add a decision matrix; Schulich and Rotman cases emphasise financial modelling.

Executive summary (1 page max): the decision-maker, the decision required, your recommendation, and the headline rationale. Write this last.

Problem statement: a single sentence naming the core decision. 'Should Tim Hortons re-enter the US market in 2026?' beats 'There are several issues facing the company.'

Situational analysis: use a named framework appropriate to the case - SWOT, PESTEL, Porter's Five Forces, McKinsey 7S, or the IRAC method for law cases.

Alternative solutions: develop 3-4 viable options, not strawmen. Score each against agreed criteria.

Recommendation: pick one option, defend it explicitly, and acknowledge the trade-offs you accepted.

Implementation plan: who, what, when, how much, and how you'll measure success. Without this section, the analysis stays academic.